Otago has a character that is hard working, social, friendly, and laid back. Otago people have a proud loyalty to the land. The colours, blue and gold (Yellow), as adopted by the region, serve as symbols of pride.
When you think of Otago, you think of an older man living in the rugged country. He is a farmer-type, down-to-earth battler who has carved his life out of the land.
Its not all work though. The “work hard play hard” philosophy is big here. A wink and a cheeky smile, Otago people make the most out of anything and have fun doing it. Otago is definitely young at heart. As the students would say, when you visit Otago its time to enjoy life.
People living in Otago are not in a hurry, they seem to have less worries and more free time. It's a more relaxed place; there is no living in the fast lane here.
The traditional values and physical features of the environment have contributed to the creation of a unique cultural character. Otago is a friendly and safe place. Otago is rugged in places but beautiful. Isolation from the rest of New Zealand has only strengthened the preservation of natural and historic treasures.
Once, Otago was the cultural and economic centre of New Zealand. It was in this prosperity that New Zealand's first daily newspaper was born, the Otago Daily Times.
Today Otago is gifted with a rich cultural and natural beauty. It is a place with a "can do attitude" that drives new business innovation in engineering and biotechnology. It is a hub of academic excellence.
There so much to do in Otago for visitors such as visiting New Zealand's only castle in Dunedin, Larnachs castle; the albatross colony, penguins, seals, Central Otago wine tasting, Queenstown adventures and much much more...
Otago welcomes everyone who visits with a down to earth, friendly mannerr.
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